You know the value of your work. Can a potential customer see it?
When someone visits your website or business profile, they are trying to work out whether you can help them, whether they can trust you and what to do next. Your business might have the answers. Your communications may be making those answers difficult to find.
24-page fillable PDF · Type in it or print it · Instant download
This workbook takes you through those questions using your own materials, with space to record what you find and plan your changes.
Check whether a potential customer can understand what you do, who it helps and why it matters.
Examine the evidence behind your claims and how clearly you explain your contribution and deliverables.
Compare your descriptions across your website, public profile and proposals, and identify outdated or conflicting information.
Follow the route from first click to enquiry, including the response a customer receives.
Your workbook includes guidance on what to change, a completed fictional example and an action sheet for your three priority improvements.
You'll also find prompts for testing your revised message with someone outside your business, so you can hear what they understand before explaining it yourself.
For anyone who wants customers to understand their offer and feel confident taking the next step. Use it with a website, social media profile, brochure or sales document. Start with one service and the materials your potential customers see first.
By the end, you'll have a record of what is clear, confusing or missing, along with three changes to make, who will complete them and how you will check the result.
Clarify a description that leaves customers guessing.
Strengthen an example so your claims carry evidence.
Repair an enquiry route so interest turns into contact.
[TESTIMONIAL PLACEHOLDER: replace with a real quote before publishing]
Alette Liz Williams is a communications strategist, business development consultant and Managing Director of Outright Concepts.
Her experience spans clients and projects across the Caribbean, including Trinidad and Tobago and Suriname, as well as the United States, United Kingdom and Africa. She has served investment and venture capital firms, technology companies, government bodies, international development organisations, public health partners and leading cultural institutions.
She also lectures BA and MBA students across three institutions, bringing practical experience in communications, crisis response and design thinking into the classroom.
A 24-page digital PDF workbook with fillable response spaces, so you can type straight into it or print it and write by hand. No physical book is included.
No. Use the business profile, brochure or sales document your customers encounter first.
No. You can complete the checks and action plan using this workbook on its own. The companion messaging kit, Say It So They Get It, provides additional support for writing your message and is sold separately.
Personal feedback and consultancy are separate services.
Your purchase allows internal use within one business.
Digital PDF · Instant download · Secure checkout just below
Would You Choose Your Business? · 24-page digital PDF workbook · US$9.99
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